This is a mobile app that will help people identify what kind of fish they take photos of during their dive.
My family and I have been scuba diving since 2010 and have seen over 100+ kinds of fish. Out of the 100+ fish I’ve seen underwater, I probably can only name around 15 - 20 fish without the help of Google. I also enjoy taking underwater photos of all the sea creatures I see, and that’s when I realized that I need some sort of software that will help me identify the fish that I take photos of, and that’s when I decided to create a mobile app that will help people identify fish.
My main target audience will be scuba divers who want to know what fish they are looking at or those who enjoy underwater photography and want to know what kinds of fish they are taking photos of. My secondary target audience will be people who will use it more as a fish directory rather than an app that will help them identify a specific fish. The secondary target audience are people who have not tried scuba diving yet.
This mobile app will have have two features. The first one being a fish identifier and the second feature will be a fish directory.
Fish Finder is a mobile app that will help people identify a certain kind of fish by matching a photo with the app’s database, the app’s main feature. The second feature of the app is going to be a fish directory wherein the user will be able to search for any fish from A-Z. The user will be able to identify a fish by uploading their photo of that fish, and after uploading the photo, the app will match the fish with the corresponding name.
Scuba divers are familiar with the fish they see underwater, but most of them do not know the name of the fish. For example, a scuba diver knows that a specific fish that lives in an anemone is a clownfish, but they don’t know what kind of clownfish it is since there are nearly 30 kinds of clownfish.
Fish Finder will easily help scuba divers or anyone who is interested in knowing what fish they are looking at. By simply uploading a photo of the fish, they’ll be able to find out its name and more info about the sea creature very quickly.
The mobile app will have two main features that will help people identify several kinds of fish they come across or see.
• The user will be able to find out what kind of fish they took a photo of by simply uploading the photo to Fish Finder.
• This will be similar to a dictionary where in users will be able to search for any fish alphabetically.
Wish list —If I were given the chance to add more features to the app, here are the following features that I would include in the future. I didn’t include these features initially because I wanted the app to be simple and let the user get the hang of the app before adding any complicated features.
• In the future, Fish Finder will not only be able to identify several species of fish, but also several kinds of corals as well.
• Aside from the database that Fish Finder will have, people will also be able to help other people name the fish that they are trying to identify.
• Aside from the mobile app, a website will be developed in the future so that users will also be able to browse through several kinds or fish and be able to upload their photos for identification using a desktop computer.
There are approximately 33,600 kinds of species, but that is just an estimate. Until now, there’s no exact count of how many species there are since even up to this day, new species of fish are still being discovered by scientists.
Although the mobile applications listed below are Fish Finder's competition, they will serve as inspirations as well. The following mobile applicatons mentioned below have the same features as Fish Finder. What makes Fish Finder different from the other mobile applications is that it combines the features of the applications below. Most of the mobile apps that will be mentioned here, will only either have the identification feature or the fish dictionary feature.
• Identifies several kinds of fish from Wisconsin.
• Extensive list fish that are often seen in Wisconsin.
• Has the ability to search for a specific kind of fish based on their appearance.
• Several photos are features for each fish, and each photo has a short description explaining what the photo is showing.
• Not optimized for the latest iPhone.
• Features only fish seen in Wisconsin.
• The user cannot upload or take a photo of a fish and have it identifies by the app.
• Most similar to Fish Finder.
• he user can either upload a photo from their gallery or take a photo of a fish to be identified by the app.
• There are available wallpapers for the user to use.
• Community sharing within the users. The users can share their photos while at the same time, other users can comment on the photos as well (to help identify what kind of fish they uploaded).
• Paid app, with a 7 day trial period.
• Ads within the app. If user wants to remove the app, they’ll have to pay $20/year.
• No filtering option when users upload a photo. A user can upload any photo they want, even if it’s not a fish or another kind of sea creatures.
• The “Explore” feature of the app is not very clear to the user.
• If the user opens the app for the first time, there’s a short tutorial teaching the user how to use the app.
• When user uploads their photo, they’ll be redirected to the fish’s Wikipedia page where in they can read everything about that certain fish.
• User can either take a photo of a fish or upload a photo from their camera roll as well.
• Needs internet connections.
• Paid app, on a subscription basis.
• UX of the app is not very clear.
• Has a website for desktop use.
• User will have to enter a verification code to be able to finish signing up for the app to prevent bots or spam accounts.
• Has a quick tutorial to help the user navigate through the app seamlessly.
• GPS is integrated to the app.
• User can search through an extensive fish directory within the app.
• User can log their catches.
• User will have to make an account just to try the app.
• User will have to subscribe to be able to use all the app’s features. $4.99/month or $29.99/year.
• Sign up page is not very clear.
• Location services may not work for all places.
• Mainly for people who like to fish around Florida.
• This app is like an underwater photo dictionary.
• If user pays for the app, they can access the extensive fish directory offline. The user will have to pay $3.99 to be have the offline feature.
• Extensive fish directory which covers all the continents.
• The user can search for any kind of fish using a lot of filters.
• Aside from fish, the user can also search for corals and other marine animals such as reptiles (turtles) and sharks.
• Ads within the app. To remove ads, the user will have to $0.99.
• User cannot take a photo or upload their photo for identification.
• User can only find out the name of the fish, no other info is available.
• Uses up a lot of storage because of all the photos housed within the app.
These people are either men and women who scuba dive as a hobby or dive masters. These people usually enjoy spending a lot of time when they get into a specific hobby.
• Age: 18-65
• Location: Coastal cities (or access to any body of water)
• Civil status: single/married
• Gender: male and female
• Obsessed with the ocean and underwater lifestyle.
• Loves to teach scuba diving to amateurs and students.
• Aware and conscious of the environment.
• They enjoy spending a fair amount of money when they get into a specific hobby.
• Casual learner and curious about the things they encounter.
• To learn more about the ocean and scuba diving new technology.
• To communicate better with his colleagues.
• To be always up to date about underwater life and fish.
• To teach his students the latest scuba diving techniques and technology tools.
• Text messaging
• Social Media
• Phone
• Face to face
• Passionate about the ocean and sports.
• To look at underwater animals and plant life.
• To experience the tranquility to learn more about the underwater environment.
• Because of the sense of discovery involved.
• Can't choose the right mobile apps to help him know about the ocean and underwater life.
• Can't find easy to use underwater tools.
• DC Dive Show
• Scuba Show 2020
• International Dive Show
• Ocean Adventure Expo
• Fellow scuba divers and dive instructors
• Social media
• National Geographic
• Discovery Channel
These are students or professionals who just casually download new mobile applications they see in the App Store/Google Store and test it out. They have either tried scuba diving only once, or have not tried it at all.
• Age: 18-65
• Location: Coastal and inland cities
• Civil status: single or married
• Gender: male and female
• Has an active lifestyle, goes out and meets friends.
• Comfortable and up to date with technology.
• Aware and conscious of the environment.
• They are usually the early adopters who want to try the latest trends in technology.
• To be independent and provide for his family.
• To learn more about the ocean and scuba diving new technology.
• To stay healthy and fit.
• To be always up to date about underwater life and fish.
• Text messaging
• Social Media
• Phone
• Face to face
• Passionate about the ocean and sports.
• Enjoyd looking at underwater animals and plant life.
• To explore things because it's stimulating and exciting.
• To forget the pressures of my daily work.
• Can't buy the latest scuba diving gear because it's too expensive.
• Can't find a cheap tool to help him learn more about the ocean and underwater life.
• Must read a lot of books about fish types and species to identify underwater fish.
• DC dive show
• Scuba Show 2020
• International Dive Show
• Ocean Adventure Expo
• Free museums days
• Friends
• Social media
• Local news
• Underwater photographers
Name: Jack
Age: 45
Occupation: Dive instructor
Jack is a professional divemaster, he has been diving for more than 25 years. He dives almost everyday as he is a professional scuba dive instructor and head of a local scuba dive association. Aside from scuba diving locally, he has also been on a few liveaboards and flies internationally to popular dive spots. He is obsessed with the ocean, fish and finds his peace underwater. He respects the environment and always tries to learn more about the ocean and the ocean life he also attends conferences and events about scuba diving and ocean sports.
Task: The user must identify an image of a fish from their cameral roll.
Name: Joey
Age: 30
Occupation: Account manager
Joey is a rescue scuba diver, he has been diving for more than a decade since his first open water scuba diving experience. Every weekend or whenever he has the luxury of time, he likes to go out of town and scuba dive.
Aside from scuba diving locally, he has tried diving internationally a few times, and wants to try a liveaboard with his friends. He enjoys spending time with friends, but at the same time, he frequently goes on road trips with his family. He has recently gotten his wife to try scuba diving, and in a few years from now, they plan to make their child a junior bubblemaker (youth scuba diving program). He and his wife have one kid and always tries to take her to the ocean and brings her to their local aquarium and zoo.
Task: The user must read about Anchovies.
I was choosing between two differents colors of the fish. Initially, my logo was only a fish without a magnifying glass, but I decided to add a magnifying glass to the logo so that in a glance, the user will know what the app is for. I also decided to add the magnifying glass to differentiate my app from the other apps in the App Store.
Final app logo
